Stoney River Capital Partners’ Investment Community focuses on companies that meet most or all of the following criteria:

      Strong management with meaningful equity stakes

      Alignment of interests with management and other significant investors

      Growth focused business model with ability to attract additional capital

      Companies generating predictable operating cash flow with low technology and market risk

      Repayment of debt is not dependent upon future growth

      Attractive exit alternatives within a 3 to 5 year period

      Companies with a superior competitive position in a defensible market niche

      Financial structure which provides for reasonable margin for error

      Diversified, stable customer / payor base

Below is the format of a 13-part Business Plan focused on the investment community's needs.  It is a format  that we like to use because we have found it the most effective for investors to understand the business side of your organization.   We request your business plan information be formatted appropriately using both narrative and bullets.  We want to make sure that it is easily read and digested by our investment community.  Our investment community prefers to look at business plans in this order so they can concentrate on the individual areas that are most important to their individual investment strategies.

  1.       The Company (Executive Overview)
  2.       Business Strategy
  3.       Market Opportunity
  4.       Management Team
  5.       Products and Services
  6.       Customers
  7.       Sales and Marketing Strategy
  8.       Strategic Partnerships and Alliances
  9.       Competition
10.       Revenue Model
11.       Financial History & Projections
12.       Capital Requirements and Use of Funds
13.       Exit Strategy